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FIAT VISION* GUIDE
Role: Associate Creative Director / Design
Project Type: A.R. design, A.R. style guide, book cover design, Creative Pitch
AUGMENTED REALITY FIAT VISION* GUIDE
Images showing the approach to interpreting the Fiat Vision* concept through augmented reality.
Microsoft Hololens, users can simultaneously participate
a group A.R. activity led by a digital character of the chief designer Roberto Giolito.
Gesture based interactions allow users naturally interact with digital contents
AUGMENTED REALITY FIAT VISION* GUIDE
AUGMENTED REALITY BOOK THAT REQUIRES NO GLASSES, APPS, OR SMART DEVICES
Pitching never been done before new ideas are almost always arduous to execute. There is no new learning curve, or require goggles, glasses, or smart devices, strategically aiming clients to minimize ideas of any uncertainties and risks. The A.R. book was made using Openframe, Microsoft Kinect, and 3D projection.
Details showing images front and back book cover.
Interactive prototyping in V.R. played a significant role during the pitch. Details showing prototype screenshots.
AR VISION* BOOK COVER DESIGN
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